Salesforce
Salesforce is a cloud-based software company that specializes in a customizable CRM (Customer Relationship Management) Platform, which helps businesses connect with customers and streamline business processes.
As the Product Marketing Intern on the PM Content Strategy team for MuleSoft, I specialized in owning the end-to-end process of activating digital marketing initiatives across web and social channels. I also contributed to developing new social media and blog content.
*Certain projects are protected under NDAs and cannot be visually featured
Work Focus
Product Marketing,
End-to-End Content Publishing,
Content Creation,
AI Integration
Role
Product Marketing Intern -
Content Strategy for MuleSoft
Timeline
May 2025 - August 2025
An area where I made the most impact during my internship was developing a new cross-functional campaign activation process.
Developing NEW Campaign Activation Process
1. Identify Current Gaps & Pain Points
After a Marketing Org. restructure removed ownership of the campaign activation process, operational efficiency in this area slowed, delaying campaign publishing to a timeframe of 4-5 weeks. To remedy this delay, I led the redesign of the campaign activation process by:
Tested the current process and identified the major gaps that caused confusion, campaign backups, and delays. During this initial test, I noted the internal and external teams involved and how each contributed to moving the assets through the process.
2. Conduct internal design research and interviews
Interviewed various Senior Product Marketers and Cross-Functional teams to see where confusion was coming from their perspectives. I looked into the process further and found that many administrative tasks, such as filling out the structured copy sheet, were unclear to Senior Product Marketers. Various boxes in the copy sheet that were supposed to be filled out were left blank, leading to a back-and-forth between the internal Web Design Team and the Product Marketing Org.
During my interviews, I noted what people wanted to help clarify the situation and ensured these changes were implemented in my new system.
3. Develop New Process
Conceptualized a new process after feedback and research. Broke down each portion of the campaign activation process and utilized thorough instructions, AI integrations, and detailed video examples to document the new process for the team. I synthesized my findings into a process document to leave with the team after my departure, ensuring that the document has highlighted sections, examples, and a Q&A section for the most anticipated questions.
4. Trialing & Polishing Phase
I went through a trial-and-error phase using live campaign assets. I noted what worked and what didn't and communicated these results to my manager. I aimed to increase efficiency across all parts of the process, so even when a portion worked, I experimented with integrating automation solutions to further improve efficiency. I documented this trialing phase in a separate document linked on my process document to ensure that my methodology was tracked.
5. Presenting to Leadership
Compiled my findings and Process into an Impact Presentation to present to the MuleSoft Product Marketing Org. and Leadership. I presented my new campaign activation process, which now has an estimated timeline of 7-10 business days (50% faster process).
In addition to redesigning the Campaign Activation Process, I also contributed to various other content strategy projects throughout my internship which included:
Creating Social Media
Worked with the Social Media Manager of MuleSoft to develop content for MuleSoft's primary social channel on LinkedIn. I brainstormed social copy, specifically focusing on writing copy for Senior Leadership's personal posts on new software developments, and drafted content calendars based on upcoming events and campaigns.
Additionally, I also created original content for social channels, including editing together a Day in My Life video to highlight my experience as an intern and the projects I was involved in.
Owning End-to-End Operations for Content Development
Oversaw over 10 digital marketing initiatives and campaigns by managing their content publishing, creative ad development with internal and external agencies, and the overall asset traffic to ensure timely activation and publication. Whether coordinating post-event promotion or ensuring creative deliverables stayed on schedule, I acted as the connective tissue between stakeholders to keep every campaign moving forward and launching on time.
Blog and Thought Leadership Writing and Editing
Authored content for the MuleSoft blog that saw over 300 page views in its first month live. Assisted in drafting content for high-level thought leadership papers that detail complex software intricacies in a digestible way for both technical and non-technical audiences.
Assisted the MuleSoft blog manager in editing Solutions Engineers' blogs to make them more readable for a wide range of audiences.