Product Launches and Promotional Activities
Below is an example of a product launch I’ve planned and executed, showcasing my organizational skills and ability to coordinate tasks for successful outcomes.
Love You More: Silk Pajama Product Launch
In July 2023, Love You More launched a new line of Silk Pajamas, expanding its growing clothing collection. The release targeted young women ages 15-25, a demographic that had not previously engaged with the brand’s apparel.
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Elevate your mornings.
As the Marketing and Communications Intern, I played a key role in planning and executing the product launch on social media. To ensure its success, I developed a cross-functional strategy that involved collaboration with various creatives. Here’s a breakdown of the steps I took:
1. Concept Development: Partnered with my supervisor to understand the product’s features, conducted market research to identify the target audience, and analyzed the competitive landscape. I also created a mood board to guide content creation.
2. Creative Collaboration: Worked closely with photographers, stylists, and models to craft a cohesive aesthetic for the product imagery. I oversaw content development for social media, the website, and promotional materials, ensuring consistency with the brand’s tone and visual identity.
3. Marketing & Communication Plan: Developed a content calendar for pre-launch teasers, launch announcements, and post-launch engagement. I wrote compelling product descriptions and social media captions designed to generate excitement and emphasize key product features.
4. Launch Execution: Managed the release of digital content across multiple platforms, strategically timing posts for maximum reach and engagement. I also engaged with the audience through behind-the-scenes content and interactive stories to boost interaction.
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5. Post-Launch Engagement & Analysis: Monitored social media engagement, website traffic, and sales performance to assess the launch's success. I gathered feedback for future campaigns and maintained ongoing engagement to nurture brand loyalty.
Organization played a key role in the launch's successful completion. To maintain clarity and structure, I developed a detailed project timeline that clearly defined milestones, which was shared with all relevant parties to track progress and ensure deadlines were met. Additionally, I maintained regular communication with senior leaders to stay aligned with overall objectives, address any challenges promptly, and make necessary adjustments to keep the campaign on track.
When assessing data post-product launch, Love You More saw an increase in our targeted demographic interacting with content relating to the Pajamas, as well as an increase in purchases of the Pajamas from the targeted audience. Additionally, the brand saw an overall increase in engagement on social media. This execution of a product launch demonstrates my ability to strategize creative campaigns, organize and lead multiple teams, and analyze data to measure success and refine strategies. It highlights my skill in crafting targeted messaging that resonates with key audiences, driving both engagement and sales. This experience reinforced my ability to manage complex projects, adapt to evolving insights, and deliver impactful results through cross-functional collaboration.